The pricing of each of our wedding videography packages no matter if your wedding is in Los Angeles or Orange County rely heavily on the number of cameras, the number of hours of coverage, and the type of editing that you choose to apply to your package. If you take a look at our wedding video packages, you'll notice some editing options. Here is a list of the different editing options that you can choose from:
- Opening with No Effect
- Opening with Montage Effect
- Bridal Entrance No Effect
- Dramatic Bridal Entrance
- First Kiss Segue With No Effect
- First Kiss Segue to Reception
- First Dance With No Effect
- First Dance w/ Romantic Shot Fade Ins
- Father Daughter Dance with Photo Fade In Effect
Mother Son Dance with Photo Fade In Effect
- Finale With No Effect
- Recap Montage
- Interviews intercut between scenes
Importance of Video Editing
When it comes to any video or film production, such as movie, documentary, television show, promotional video, or commercial, the editing is so important in order for a successful production. A wedding video is absolutely no different. It is true, without great footage it's almost impossible to expect a great wedding video will be the outcome. As they say, garbage in garbage out. But when hiring a videographer, it is expected that their footage should be absolutely dramatic, creative, and aesthetically pleasing to the eye. Of course the shots taken should have great composition, lighting, and contrast. It's essentially the same qualities and skills that you would expect from a movie cinematographer. The main difference between the two is that a videographer works with video while a cinematographer many times works with film although many are moving towards digital video as well.
Video Editing Also Needs To Be Cinematic
Keeping that in mind, just because a videographer can take great cinematic footage, it doesn't necessarily mean that they can edit a video with the same cinematic qualities. Editing a video or any film is completely a different craft. Watch any credits on a feature film or a television show and see how many times the director of photography was also the editor. Video editing follows the same principals as editing a movie or television show. There has to be a certain rhythm and also broken rhythm or change ups. For example, when you watch an action movie you can't expect the entire movie just to be one long car chase scene. There has to be change ups in the story. You have to build up to the car chase scene and then slow the story back down again to build up to the next action sequence. Essentially, the movie should have certain peaks and valleys just like any roller coaster ride.
Film and Broadcasting Editing Standards
It's common to expect because of the tone of a video that it will and should in no way be like a roller coaster. But this analogy does not suggest we will be editing your video to convey the same experience of thrills and screams of a fast thrill ride. The point of is we would edit your video using the types of techniques and philosophies used in editing a movie or television show. Meaning, in certain moments it may call for fast cuts back and forth between camera angles. In some situations in the video it may call for editing smooth fades between shots. Some shots may need to remain longer on the screen than others. Some scenes need to be slowed down to accentuate drama and some scenes should move in real-time.
Inappropriate Video Editing
But some of the worst things that other videographers are found guilty of are using special effects and transitions inappropriately. For example, how many times do you see wedding video that has a mask blurring the edge of the picture? Why would they do this? To create some sort of dreamy effect? Well, ask yourself this question, would you see this effect ever being used in a major motion picture? Probably not. Next, check to see if these videographers claim to be cinematic. If so, then how could they claim to be cinematic when this is an effect that an editor probably would be fired by a major film studio for? Let's face it, the only places that you see this type of effect abused are by videographers who really do not know what it truly means to be cinematic.
Cheesy Video Editing Transitions
Another effect that is horribly abused is transitions. These transitions refer to how one scene or shot moves to the next. An example of a transition is a scene fading out and then fading into the next shot. There is also something called the J cut in which as the scene ends we still see footage of that scene but begin to hear audio of the next scene for about a second or two before it cuts it. These are techniques that movie and television studios use when editing. But other wedding videographers will use something cheesy like during the end of a scene we see a small image of a heart that is zoomed into which contains the next scene. Or how about a transition in which the next scene moves across the screen from the bottom left corner to the center. Again, where would you ever see any of these effects in a major motion picture or television show? The only video that you would see this type of editing would be in a wedding video.
Editing a Wedding Video to NOT Look Like a Wedding Video
The point is if a wedding videographer claims they will provide a cinematic video then not only should their shots be cinematic but also their video editing should be as well. Just because they are editing your wedding video does mean it needs to look like... well... a wedding video. You should hold the product to a broadcasting television or even a major motion picture standard. Meaning, you shouldn't expect just a wedding video. Instead, you want to think of this video as a production documenting your special day with the same standard and qualities that reality television shows or documentaries have.